The UK beauty market is reportedly now worth £3.4billion a year, and to highlight the massive impact that make-up can have, QVC hosted a beauty catwalk show which they called the 'Facewalk'. The runway event showcased new beauty looks where the room was dark and light was shone just on the faces of the models. Specially designed looks included ‘nu wave’, ‘flower’, ‘geisha’, ‘sky’ and ‘space’. The looks were created using products and brands available through QVC including Jemma Kidd, Bobbi Brown and bareMinerals.
QVC’s event took place at London’s Hospital Club and was curated by leading make-up artist Isamaya Ffrench. What do you reckon, could this idea catch on? Which is your favourite look?