Sunday, 6 May 2012

INTERVIEW - Emma of Style Sequel

style sequel

In my Q&A series, I put questions to bloggers, fashionistas and boutique owners to get an insight into their style and shopping personas. In this latest post, Emma from Style Sequel is in the hot seat.

Emma of style sequel
Tell us a bit about yourself?

I am the founder of – a gorgeous, eclectic pre-owned designer fashion resale website. I have always loved beautiful clothes and have been an avid pre-owned shopper myself for as long as I can remember. Around five years ago I decided to turn my passion into a business when I started selling second hand designer clothing online.

Why did you open your shop?
Style Sequel was born in 2011 to fill a gap in the market for a truly specialist clothing reselling platform, with a high level of knowledge, care and service given to both sellers and buyers. Our blog covers everything from ‘hero product’ profiles to hints and tips on pre-owned fashion selling and buying.

What inspires you?
Our customers drive my desire to deliver a fabulous service – I love to talk to as many of them personally as I can and I love that relationship. I am also really inspired by the amazing pieces we are given to sell – from rare Tom Ford for Gucci to current season Stella McCartney – I still get excited every time we get a new delivery in.

If you had to wear just one fashion designer's clothes for life, who would it be?
I love clothes too much to pick just one – I could never limit myself. I love individual pieces rather than labels. Some of my all-time favourites? My vintage Chanel jacket boucle jacket, my black lace Comme Des Garcons skirt, my Osman wool dress and my vintage silver Susan Small shift.

What are your top 3 high street stores and why?
Topshop for its Unique, Boutique and Emerge ranges; COS for white shirts – they always have something a bit quirky - and River Island for great prints.

What has been your biggest ever bargain?
My crystal studded 1980s Sonia Rykiel jumper – I paid £7 for it in a charity shop about 8 years ago and it is still one of my most treasured pieces.

jewellery from style sequel

And what has been your biggest ever splurge?
The vintage Chanel jacket I mentioned above – it cost a small fortune but is an absolute heirloom piece. It actually hangs on my bedroom wall – it is that gorgeous. We sell such amazing things through Style Sequel that it is always very tempting but I am very good at being strong. My favourite thing at the moment is this amazing Balenciaga jacket.

What is your beauty routine?
I try to keep it simple. I love Chanel Sublimage gel cleanser (a little goes a very long way so a tube lasts for ever) and Palmer’s Cocoa Butter is still the best body cream ever. I try not to wear much make up when I can get away with it – I think letting your skin ‘breath’ is a good thing.

What do you collect?
Apart from clothes I actually have quite a lot of weird monkeys and apes dotted around the house – I don’t collect them as such but I have to admit to being a little primate obsessed (I did Zoology at university). I’d really, really love to collect high quality taxidermy.  I have one fabulous piece so far but it is very hard (and expensive) to get the really good stuff.

Which celebrity would you love to dress and why?
I am not really interested in celebrity but in terms of someone I think would be amazing to work with I’d have to go for Tilda Swinton. She just has such grace and there is something almost other wordly about her.

Which celebrity do you think has the best style?
I really like women who dress with a real masculine/feminine feel. Evan Rachel Wood wears some really interesting stuff and I love Yasmin Sewell too – no-one can rock boyfriend jeans and heels like her.

shoes from style sequel

What is your favourite trend of the moment?
I am quite surprised by how much I like a lot of the pastels that are around at the moment as I’ve always been drawn to much stronger colours. I do in general prefer autumn clothes as I love heavy fabrics and tailoring.

How do you turn around a bad hair day?
I am quite lucky – I have an amazing hairdresser and I think a good hair cut makes sure you don’t have too many bad hair days. But when I do I usually reach for the straighteners – sometimes it works, sometimes not

What would you wear on a first date?
Depends where we were going really. For a quick drink I’d wear jeans and great heels, for dinner a killer dress and red lipstick.
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