Sunday, 5 February 2012

HAIR - SS12 Catwalk Trends With The Coterie

Adam Reed hair styling presentation

The Coterie was set up to bring fashion and hair professionals together. The networking group meet regularly and members include session stylists, creative directors, photographers and more. During London Fashion Week in September last year, I was invited to learn more about the close links between fashion and the hairdressing world at an event with Talk PR and Adam Reed.

Adam reed has decades of experience in hairdressing and his fashion credentials are pretty good too. He created the AW11 look at House of Holland and is also part of Percy & Reed, which includes a salon and product range. He talked us through several looks which were key trends on the catwalk for SS12 and showed us how to recreate the look ourselves.


Pastel Punk, as seen at House of Holland
This look has a combination of influences and in particular, This is England, Jewish heritage and the transition into punk were researched. The top of the hair was sectioned and pulled back into a barrette clip (these were sprayed rose gold to match the shoes in the show). Adam used Shaper Fierce spray by Sebastian to hold the hair in place, although in the actual show oil and paste were used. The sides of the hair were worked out slightly giving it a contrast of sleek and slightly messy. The overall look gave a nod to the 1980s and old Versace shows. The barette was also used at Victoria Beckham and Marc by Marc Jacobs in New York, I'll be interested to see if they pop up anywhere during the upcoming fashion weeks.

See the look below...


Adam Reed hair styling presentation


'40s Grafitti, a twist on the look seen at Zac Posen
This look starts with a classic 1940s wave. The hair is brushed through to soften the waves, then a brush is sprayed with hairspray and brushed upwards, making it messier. A similar look to this stage of the style was used at Beyonce's House of Dereon label. Adam then used long grips to pin the hair upwards and here's where things get a bit more fun... Adam sprayed gree on the under-layers of the hair, then pinned more hair up and gave the whole thing a dusting of pink colour. The finished look can be seen in the image at the top of this post. Colour was used dramatically in hair on the catwalk at Narcisco Rodrigues and Thakoon.

See the look below...


Adam Reed hair styling presentation
Adam Reed hair styling presentation
Adam Reed hair styling presentation
Adam Reed hair styling presentation

Wet look hair, as seen at Victoria Beckham
The wet look isn't one I'd really want to try myself, but it was a hit on the catwalks for Bottega Veneta, Alexander Wang and Victoria Beckham. To create the look above, Adam started with an oil and worked this through the hair. He then matted the hair at the ends and added a fake fringe to complete the look. 

See the look below...



Adam Reed hair styling presentation
Adam Reed hair styling presentation
Adam Reed hair styling presentation

Adornment, as seen at Mara Hoffman 
This look has been partly inspired by Frida Pinto and Adam used felt pom poms as his adornment of choice. Pom poms also made and appearance at Burberry. The model's hair was crimped and hair-sprayed. Adam then used rubber bands to section off a ponytail. The look was finished with a home-made pom pom headband, pom poms on combs and pin badges. This look was playful and fun.  

See the look below...


Adam Reed hair styling presentation
Adam Reed hair styling presentation

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