Friday, 10 February 2012

FASHION - Getting Ready For Fashion Week

My inbox is filling up fast with catwalk images from New York Fashion Week which started yesterday. My favourite look so far is the one above from Tadashi Shoji. It's that final reminder that London Fashion Week is almost upon us. I love this time of year because the fun post far outweighs the bills on the doormat - we'd all rather get a catwalk show event invite rather than a credit card bill right? This season I think Pinterest is going to be massive in sharing the top outfits and designs that are sent down the runway. Follow me on Pinterest now to see my boards including 'Catwalk Triumphs'.

So I wonder what will be different this season in London? February is always a lot colder than September so I'm expecting to see lots of statement boots and coats and plenty of fur (hopefully lots of it faux).

I've been in touch with LG who are back as the Official Garment Care Supplier for London Fashion Week. LG assists in ensuring all clothes look 'fresh, sleek and sharp' for the catwalk. Designers can even use the LG ‘Steam Team’ to prepare their collections backstage. It's easy to forget about all the practicalities that come with putting on a runway show. The reason LG sponsor fashion week is to help inspire people care for their wardrobe better, I should definitely be doing that...

Another sponsor, Samsung is teaming up with Next Model Management backstage at London Fashion Week to give people a sneak peek at the clothes, designers and models. Models like Abbey Lee Kershaw and Editor of Derek Blasberg will be using the Samsung Galaxy Note to share what's going on behind the scenes.

The Body Shop are also back as official make up sponsor for Vauxhall Fashion Scout. They aren't a beauty brand that I would usually associate with high fashion, but judging by last year's pictures they've got some great make up artists on board. The partnership seesThe Body Shop cruelty-free make-up collection used to create the make-up looks for models the catwalk throughout the week.You can watch the highlights of SS12 over here.

Here are a few pics from New York so far to get you in the mood... The Monika Chiang presentation featured lovely luxe fabrics like fur, leather, and suede and fitted silhouettes. The accessories were also a big hit with editors and buyers. Because of this freezing cold weather, I reckon I might just want all the fashion from these shows and not what's actually hitting the shops now.

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