Wednesday, 9 November 2011

ACCESSORIES - Tods SS12 Preview

Tods press preview for SS12

I've often seen Tods advertised and know a little bit about the brand but I'd never really had a good look at the product close up until recently. They are well known for their loafers which are a classic style that has seen a hike in popularity generally in recent seasons. I headed along to the SS12 press preview to see what is next for the brand as we hit the new season. 

I didn't get pics, but the clothing range seems to be expanding. Leather goods are at the core with a buttery soft, blush coloured leather mac taking centre-stage. This was shown next to a matching bag and it was explained that this is how Derek Lam (creative director) is suggesting we wear the ensemble... matchy matchy! Each season there are new 'fashion' bags which complement the core range. For SS12, tassles are big news for the bags and it's embellishment glamming up some of the casual flat shoes. Those will definitely go down well with customers!

I also loved the Signature Collection of bags which have been spotted on numerous celebs. The texture is what I love most though, it's like an alternative quilting effect which just begs to be touched. I've got the envelope clutch bag on my wish list.

Tods press preview for SS12

Tods press preview for SS12

Tods press preview for SS12

The owner of Tods is very famous in Italy (and beyond) and when I visited Italy our friends drove us through the town where he lives. The whole area has benefited from the growth of his companies and my friend's boyfriend even works for a local company supplying hardware for the brand's bags and leather goods. But that's not all that's benefitted from his success, he is funding the restoration of the Colosseum in Rome through the Tods brand. 

One of the new shoes for men is named after the boat that Diego Della Valle owns which belonged to JFK Kennedy. It's apt as the deck shoe style would be perfectly at home on the glossy decks of the famous boat.  Tods definitely sell a lifestyle, and you can just imagine Diego wearing his Tods deck shoes on his boat cruising around the shores of Capri with martini in hand... you can tell I am looking forward to my sunny holiday in just over 4 WEEKS! 


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