Wednesday, 26 October 2011

FASHION - What's New at Oasis

Oasis aw11

I am a big fan of Oasis, namely their fab range of day-to-evening dresses. I can almost always find a frock to fit and flatter my figure which is a such a relief when you've got an event to dress for.

Last week I popped along to a little blogger soiree to find out what Oasis have got up their sleeves at the moment. It coincided with the revamp of the brand's Argyle Street store in central London which is looking rather snazzy nowadays. We sipped some champers and perused the rails of product creating a mental shopping list. I was instantly drawn to a teal chiffon overlay dress and the hero piece from the lookbook is the coral chiffon overlay dress, both pictured below. It's nice to see some bright colour for autumn/winter.

With a new design team in place there's a little bit of a change in direction to be a bit fresher and more fashion-forward. Secretly I'm hoping that they don't change too much, there is so much they do well already. I did have an opportunity to chat to one of the designers and that was quite interesting. They've paid real attention to the fabrics and quality of the new collection including silks and embellishments throughout... the one downside to that of course is that it does push the price up. What was my day-to-evening dress before, might be more of a special occasion dress at the new prices.

Oasis are also celebrating 20 years in the fashion industry and and have launched a collection of 20 limited edition pieces especially for the occasion. Featuring inspiration from the archives, items have been re-worked for today's woman. Expect luxury workwear and timeless outerwear all with a limited stock that can be found in flagship stores and online.

Here are a few of my faves:

Don't forget you can also shop Oasis at Debenhams.

Post a Comment