Sunday, 18 September 2011

LFW - Jena Theo's Hollywood Glamour for SS12

Jena Theo SS12

The collection

Without reading the press release, it was clear to see where the inspiration for the Jena.Theo collection came from - old Hollywood glamour! Since winning the 2009 Fashion Fringe prize, Jena.Theo has been a hot ticket for Fashion Week and this season didn't disappoint. I wasn't in love with every garment, but I was in love with the overall look and feel so will mention the stylist Rebekah Roy who no doubt helped put the designers' ideas into action.

The SS12 collection titled 'Fatale' was filled with volume and geometric prints with light-as-air fabrics, The palette included soft greys, peaches, sepia and stormy tones. I love the reference to it being 'the ultimate loungewear collection for the ultimate sinful seductress'... PR genius!

The other major element in the collection was the denim - super skinny shapes teamed with the billowing fabrics was a striking contrast which photographed beautifully on the catwalk. A denim range is an idea that the pair behind the label, Jenny and Dimitris, are planning on developing further and I'm intrigued to see where they take it.

Jena Theo SS12

Hair & Make-up

The hair and make-up was so amazing it almost outshined the clothes for me. Using Dirty Looks hair extensions, Richard Scorer of Premier Hair created beautifully curled and volumized hair that commanded the attention of the room. It was big and bold but feminine and avoided the Cheryl Cole style root volume that looks a little ridiculous.

This hair begged to be touched; it had a softness and glamour that really appealed to my sense of style. A bright pink lip enhancing the cupid's bow, long lashes, and flicked eyeliner completed the look. Such a great look and one that we can all recreate for day-to-day or a night out.

Get the look: Team you favourite pair of skinnies with killer heels, a plain vest and a printed, sheer, oversized top. For hair, blowdry your hair upside-down using a volumizing root spray. Curl the hair with large rollers then partly brush through, backcombing some sections. Then tip hair upside-down again and spritz with hair spray from a distance to keep the volume, scrunching as you do.

Watch the show highlights below...








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