Saturday, 25 June 2011

EVENT - ALDO's Exciting New Launches For AW11

This week I headed along to the fabulous 1 Marylebone space in London to check out what ALDO have got up thier sleeves for AW11. They held a shindig to launch their brand new ‘Get Lucky’ campaign for next season which adds a little magic to the brand's already super stylish shoes with ads and campaign imagery featuring Lily Donaldson as shot by Terry Richardson.

ALDO showed off some great new collections including a festive collection featuring killer heels and sparkle, plus their new premium men's shoe range Mr B’s. The new men's shoes are great quality and timeless in style and design.

There was also a new capsule collection by New York designer Christian Cota coming in Autumn - this sits within ALDO Rise, an initiative that sees ALDO collaborate with up-and-coming design talent. They're even teaming up with some big name British designers too - Mark Fast, JW Anderson and Preen - who were at the event to celebrate the announcement.

ALDO Creative Director Douglas Bensadoun (he was so cool) talked us all through the new developments, and I was excited to hear there's also going to be a London based design office - they just think us Brits are super stylish. But we already knew that right!

See more pics from the event below...

Aldo AW11 launch party
Aldo AW11 launch party
Aldo AW11 launch party
Aldo AW11 launch party

P.S. if Autumn collections seem too far away, there is currently an extra 30% off ALDO sale sandals and free delivery on their website - hurrah!

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