Last night I had planned to go and see one of my fave bands The Sounds in Camden at Koko. My little sis was coming along and we planned to get our groove on. Then while at work I noticed on Twitter that The Sounds were doing an intimate little warm-up gig in Selfridges as part of the Project Ocean activity that's been kicked off this week. So naturally, I finished up my Friday afternoon in the office and headed down there.
Project Ocean is an initiative challenging us to imagine a world with “no more fish in the sea”. Project Ocean is spearheaded by Selfridges Creative Director Alannah Weston, working in partnership with the Zoological Society of London (ZSL). Having worked in a aquarium in the past I'm no stranger to campaigns to save the shark, promote seahorse breeding programmes or clean up our beaches but this one seems to target us using the ocean as a food source and the way in which we take it for granted in many ways. The ways in which they are getting us to take in the messages are really creative - look at the shop window displays for a start!
There is literally so much going on to support this campaign, just take a look at the Selfridges events listings and there's sure to be something to interest you. The awareness of this cause is going to be raised so much with all this exposure. Project Ocean started on 11 May and will conclude with the GLOBE World Ocean’s Day summit on 8 June. Would you stop eating certain fish if you knew they were endangered? I have to say I would. The saying there's plenty more fish in the sea is becoming further and further from the truth these days.
Yesterday, The Sounds gave a 'jazz version' of their normal energetic, punky sounds with a set of 7 songs - old and new. We grabbed Maja very quickly after the intimate gig for a pic - this woman knows how to strike a pose. Perhaps why Sebastian Professional shot Maja for their Colour Ignite hair campaigns. NME and Koko are just a couple of the many companies working with the project to help promote the campaign to their audiences. Over the next 4 weeks bands playing the NME nights at Koko will warm up at Selfridges for small free gigs in the Ultralounge space which has been renamed the Dive Bar. Delicious vodka cocktails were served if you need any further persuasion.
Get down there and don't forget to donate if you can!
Keep up to date via Twitter: twitter.com/SelfridgesOcean and Facebook: www.facebook.com/SelfridgesProjectOcean or at the website: /www.selfridges.comProjectOcean