Thursday, 17 March 2011

FASHION - Fab News for the Fuller Busted

Pepperberry launch

Going up 2 cup sizes after a bra fitting certainly makes you pay a bit more attention to your bust. So when I was invited to discover more about a clothing range designed with the bust in mind I was intrigued.

Pepperberry launches on 21 March and it's a bit of a revolution for the fuller busted among us. Garments are available in sizes 8 - 18 with three fits tailored for the size of your bust. They've coined these fits curvy, really curvy and super curvy - and it's easy to understand why the word curvy is so important. Curvy has positive connotations with the term being associated with starlets like Christina Hendricks who has a figure loved by men and women alike.

The curvy fit is very similar to usual garments you'd find on the high street which means the range doesn't exclude those with a proportional bust. What it does also offer is a better fitting wardrobe for anyone who usually struggles to get things that fit them well. The way that clothing is designed and made means that it's only the bust area that is sized larger - the arms, back and waist will be your normal size. Hurrah for not having to buy 2 sizes bigger just because you have boobs.

Pepperberry launch
Pepperberry launch

I definitely think there's a big market for this clothing and clearly so do they. The way they've sized the garments remind me of the Levi's Curve ID jeans. The best thing is that the clothing isn't just basics, the collection has a strong nod to the trends of the moment but with practicality in mind like wider straps on dresses so you can easily wear a bra under dresses. Other tops are designed so a strapless bra can be attached to the straps of the top - a canny idea. I was impressed by how much attention is paid to patterns and getting every size right to ensure that the styles flatter those with larger boobs as much as those without much up top.

After a browse through the rails, a trend presentation, champers and cupcakes I was more than convinced that the range was a good idea and I'll be interested to watch it grow. I'll be trying out a piece from the range once it launches so pop back soon for a proper review.

Pepperberry launch
Pepperberry launch
Pepperberry launch


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