It seems Katy is a very busy girl these days and the brand endorsements just keep coming. First Thomas Sabo and now ghd... Now I am a big fan of ghd straighteners, probably wouldn't bother trying anything else but Katy Perry is sure to shine a spotlight on the already popular products.
Katy Perry's new deal is a multi-year collaboration with the professional hair styling brand where she'll be the global face of the brand. The association will kick off over the next few months with an exciting new multimedia global brand campaign recently shot by world renowned photographer David La Chapelle.
Katy says... “ghd products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!”.
Rounding out the partnership, ghd has signed to become an International Tour Sponsor for Perry’s forthcoming “California Dreams 2011” tour, and plans to involve its talented professional hair stylist ambassadors in concert-related events.