Sunday, 19 September 2010

MAGAZINE - Upstyle Your Wardrobe

I went along to the launch of this week to find out more about the project. The list of industry names involved is impressive, photographers, art directors and contributors with CVs that include the likes of Grazia, The Face, Harper's Bazaar, Marie Claire and more. The team I met were a lovely bunch, and I'm not just saying that because there was tea and cake and an iPad for me to play with.

It's no surprise to me that someone has put this idea into action. Charity shop shopping and the scouring of vintage stores is far more 'in' than it's ever been before. People aren't just looking to the catwalk to see what trends they should buy into as quickly and cheaply as possible, they are becoming more comfortable in their own style and shopping more confidently and carefully. Whether this is due to the financial instability that we've seen over the past few years or based on a combination of factors, the fact remains that there hasn't been an expert voice that communicates this idea outside of personal blogs... until now.

UpStyler adds 100 one-of-a-kind products to the UpStyler shop each fortnight found in charity shops and thrift stores and mixes them with key pieces from across the high street and designer websites. The magazine, or printed newspaper style copy if you prefer, is there to provide instant inspiration, tips and advice with the opportunity to buy what you see through the online shop. The ethos behind the venture may be 'Fast fashion is dead. Long live your style' but you can at least still get fast delivery, next day even, but whatever you buy has been selected to last and be in your closet for years to come.

The pre-loved and charity shop items are sourced from all over the country and of course there is a decent mark-up before they get sold online, but 20% of the profit from the company is going back to charity. It's like having your own stylist to go out and find you things so you don't have to spend hours and hours trawling through the masses of garments and accessories that may or may not be worth your time.

I had a look through the magazine and on the site and straight away there were plenty of items I'd like to buy, and there is a good range of prices too, so, whether it's a pay day or a poor day, you should be able to find something great. Definitely a website to watch.

You can follow UpStyler on Twitter too or check out their blog.
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