I wasn't there for the House of Holland show this season *sad face*. However, I was lucky enough to be invited by Blackberry to a private screening of the show with the man himself who stuck around for a fashion blogger Q&A sesh. And the location for the event? Well, the Henry Holland pub of course. I often walk past it on my lunch breaks but didn't realise that Henry actually had his 21st birthday there. He loves it! The location right by Selfridges is handy too, but anyway, I digress...
We all watched the show, which I loved by the way and it was great to be there and get Henry's reaction to it too. The collection was slightly more sophisticated and when asked if this was deliberate Henry said yes. He explained that he likes to create clothes for the women he hangs out with. 'We are all growing up' he said, 'I want House of Holland to grow with the customer rather than them moving to other brands as they age'.The House of Holland lady is getting invited to more cocktail parties these days, so naturally she needs something to wear to them.
The new collection uses some of the same colours as previous seasons but there is some newness too so I asked about how he developed the palette for this season. Henry admitted that his collections always starts with purple, but this season a new element was added with the cream and green of a banana leaf print - which covers one of the key pieces, a striking jumpsuit (that pal Agyness Deyn has nabbed apparently). The print epitomises that 70s Miami feel which runs through the collection. In fact, the 70s has definitely been a strong look on many a catwalk collection this London Fashion Week and I'm actually quite liking it (although I'll need to grow a few inches to work the look).
Friends and family
Henry is constantly inspired by his mum (SteffiHolland on Twitter). He tells the story of his mum not being able to answer the door without lipstick and earrings on, even at 4am in the morning... that's the statement marabou feather earrings explained then (don't call them pom poms!) It's also great to hear that Henry gets to work so closely with his friends and family. His aunt comes in and sews buttons for 4 days before a show and his mum is there helping out too. As Henry says, 'when you put together a fashion show you can't say 'I'. It's definitely a team effort, although there's no sharing the credit for the ideas, those are all Henry's.
Other highlights from the collection included a denim playsuit with voluminous pleated sleeves, fabulous fringing on dresses, Swarovski stars and oversized pockets. My personal fave is the purple pleat print short dress, and the turquoise pleated dress has already been seen on Pixie Geldof. If you love House of Holland, you'll be lusting after these...
Celebrating with Blackberry
Henry and pals celebrated the new collection and the launch of sponsor Blackberry's brand new Torch phone with an after party on Brick Lane. I managed to get along there too, with my new dance partners for the evening Adele (of Fashion For Lunch) and George (of Glitterbird). Hands down the best party I've been to this Fashion Week - thanks to Nick Grimshaw for the awesome tunes.
All in all it was a great evening and I have to say a big thank you to Blackberry - I had a chance to play about with the new handset and I am lusting after it more than you can know. It has a keyboard and touchscreen, the most important things for a handset to get on my 'most wanted' radar. Even more exciting than that though is the limited edition case designed by Henry that means (just like his mum) you can show off your earrings at all times, even when chatting away on your Blackberry - see the 'Now Look Ear' blog for the latest pics. I'm certain you'll recognise most of the faces on there.
Could Aggy and Henry have the most adorable and genuine celebrity friendship ever!