Saturday, 18 September 2010

EVENT - Triumph Inspiration Awards Winners

 Triumph Inspiration Award 2010

On Thursday evening I attended the Triumph Inspiration Award grand final, my first London Fashion Week event for this season. The event was held at New Oxford Street's The Old Post Office, a really cool industrial space. As I've mentioned before the judging panel for this global contest is pretty amazing, Helena Christensen and Matthew Williamson were there to do their bit in finding some fabulous new talent and the dishy Adam Garcia was our host for the evening.

The 27 short-listed designs were shown on the catwalk along with video clips from each of the designers to explain the inspiration for their design and how it fit the brief of 'shape sensation'. After all the varied and amazing designs had been viewed the winners were announced and here they are *drum roll* please...

1st prize: Bulgaria, Nicolay Bojilov with 'Morphology'. This had to win because it was something that could be stocked in Triumph concept stores right now and would fly off the shelves.


2nd prize: Spain, Amaya Carcamo with 'Wood Sensation'. Underwear that resembles a polished walnut dashboard in a classic car. Inspired design, the inventive use of the material alone was enough to warrant it placing in the final 3.

  
3rd prize: Italy, Ludovico Loffreda with 'Memory of Shape'. This piece was really reflective of Italy and the craftsmanship and design that you associate with the country. It was sexy, delicate and beautifully made.

The Shape Sensation theme isn't exactly coincidence. It's inspired by the launch of Triumph's new range of shapewear products that look great and sculpt in all the right places. Or at least, the styles looked good on the models in the holding area where guests were sipping watermelon martinis and nibbling on canapes.

Triumph Inspiration Award 2010

Louise Redknapp, Donna Air and Alexandra Burke were among the famous faces there to support the talented designers. But the more surreal part of the evening was the yummy 3 course meal at Hackney's Bistrotheque that followed the event. Very good food, with sharing starters and desserts and quirky surroundings. Only downside was I got in about 2am after there seemed to be a disappearance of everything that resembled a night bus. And so Fashion Week began with heavy eyes this morning and aching feet.

Here's a few more pics (and even more on Flickr) of the evening and you can find out more about the designers here...


Triumph Inspiration Award 2010
Triumph Inspiration Award 2010
Triumph Inspiration Award 2010
Triumph Inspiration Award 2010
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