Thursday, 5 August 2010

FASHION - French Connection for AW10


French Connection's ad campaign featuring 'The Man' and 'The Woman' continues into Autumn/Winter so I thought I'd give you a quick overview of exactly what The Woman will be wearing for the coming season...

I would rewrite the following in my own words, but somehow, the press blurb just makes sense and tells such a good story I don't want to ruin it. 

Overview of the collection: "This is the woman, she is embracing the winter months. The woman takes inspiration from birds – feathers, wings and nice floaty pieces that make her feel free. The woman likes detail; those special little touches that make her clothes feel unique; bows, sequins, drapes, frills and luxurious buttons, she likes buttons.The woman likes to touch, she touches her hair, a handbag she loves but can’t have, a man she can have but doesn’t want and the beautiful fabric of her dress. She takes the rough with the smooth, from leather, velvet and suede to studs, beads and chain."



This is the woman, she likes to dress, in a dress.
Inspired by 1920’s Parisian chic, from a crepe shift dress with a statement side frill and bow to oversized antique bird prints on silk floaty tunic dresses. As the season progresses the focus turns to sophisticated glamour with the 80’s power women strutting her stuff. All over sequin shift dresses with contrast flower patterns and bat wing sleeves sit alongside cleverly adorned dresses using beads and sequins.

This is the woman, she likes trousers but she is still a woman.
Trousers make a statement this season with exaggerated silhouettes – from balloon hems, harem cuts and draped legs in wool, printed silk and cotton or try the more refined, tailored masculine cuts or  cigarette pants with ankle zip.


This is the woman, she likes coats, and jackets and small ones too.
From double breasted wool styles with subtle bat wing sleeves to oversized coats that have low rise double fastening or a traditional belted cream coat finished with a faux fur collar.

This is the woman. She likes to keep warm.
Knitwear is updated with beading, nautical stripes with bow detailing, military shoulders and deconstructed flowing styles.



This is the woman. She is tres chic.
Tactile fabrics are key with a suede tulip skirt and matching frilled lapel blazer adding the luxe factor. Velvet tailored trousers are worn with sheer silk shirts and fluid blazers with ribbon detailing.

I'm still captivated by this campaign, it's so focussed and people just get it. Plus it's totally tongue-in-cheek which is always refreshing. I love an advert that makes you smile, especially when it also has pretty clothes to look at.
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