Sunday, 4 April 2010

FASHION - New From Clothing at Tesco


It goes without saying that Tesco is a power-house retailer, but they've got their eye on boosting their presence in the world of fashion. I popped over to their press showroom to take a look at their F & F Couture range which includes two collections a year at a higher price point and using more luxurious fabrics.

Available exclusively online, the range is designed for Tesco and there is talk of them getting some other established designers on board to help... it's definitely not a new concept, Debenhams and countless high street retailers have already run with this idea but for Tesco it's a step in a different direction. Here are some pics that show the fabrics and patterns...

 Couture Trend collections
Trend collections
Couture Trend collections
Couture Trend collections

The other range which I'll be looking out for is the new F & F Trend collection. This is full of bright colours, patterns and Saturday night staples for the under-thirties. It's cheap as chips, and there were a couple of cool pieces like a blue leopard print dress, but again, it's not really anything that you can't already get elsewhere on the high street.

You'll be able to take a look at it for yourself from May online or in a select number of Tesco stores. Here are my favourite prints from the range...

Couture Trend collections
 Couture Trend collections

And possibly even better than the clothes, look what was given to me at the event...

Couture Trend collections
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