Thursday, 18 February 2010

FASHION - London Fashion Week AW10

Isaac Mizrahi - Runway - Fall 2010 MBFW

London Fashion Week is so close I can taste it. This year for the first time I'll actually be able to go properly by using up some of my holiday at work. I don't have tickets for all the hottest shows in town and, to be frank, I don't mind. The big shows will get plenty of coverage and we'll have seen every outfit throughout the press before the week is through.

Obviously what I really love about Fashion Week is seeing all the clothes but I also love the opportunity to feature designers that aren't necessarily going to make the biggest headline in the mainstream press. These are often the shows that show more creativity and have some striking, fresh ideas. That's not to say I'd turn down a ticket to a show by one of the country's most esteemed designers, but I wouldn't turn my nose up at one I'd never heard of either. Once you've experienced something first hand it makes you much more aware of their progression. It's like seeing a band before they hit the big time and knowing that you were there way-back-when.

I hope you'll hang around and read some of my coverage from the shows. I hope you like it and you find something to inspire you. It certainly feels more like Autumn/Winter than Spring/Summer so we could all be adapting our outfits to some new trends straight away.

Tetra Pak & O.N.E. at Isaac Mizrahi MBFW Fall 2010

I'm not stressing too much about what to wear, honest! I bought a couple of new things but what I'm more interested in is seeing what everyone else is wearing. I'll be taking my camera along to hopefully document some of the fashionistas in action.

Here are some Fashion Week facts and figures:
  • 68 shows to take place over 6 days
  • First digital schedule running alongside the presentation schedule, together this will see 29 designers showcasing their collections
  • 200 UK and International emerging and established, ready to wear and accessories designers at the London Fashion Week Exhibition
  • Over 5,000 visitors are expected: buyers, TV & radio crews, journalists and photographers
  • Worldwide media coverage is worth over £50m each season (source: Cision)
  • LFW is worth £30m annually to the London economy (source: BFC commissioned report)
Make sure you check out the digital schedule and you can pretend you're right there at the shows yourself.
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