Monday, 22 February 2010

FASHION - J Maskrey AW10

J Maskrey AW 10 'Pleasure'
J Maskrey is a make-up artist turned fashion designer. She started using crystals in her make-up work and then took the idea further and developed a line of skin jewellery. Her website explains that this naturally progressed into a clothing range to serve as a 'backdrop' to the skin jewellery.

This show was a little different to most because it wasn't just about the clothes... the models walked really, really slowly down the catwalk - no doubt to allow the team backstage to cover the skin in jewels - but the added bonus was that it allowed me to take some really good photos, so I've included lots of them. The graceful movement of the models and elegant poses was really memorable.

There were so many wow moments, like the leopard print skin jewellery covering one model's body to the dangling jewels stuck onto nails. I'm not sure quite how, or even if, you'd wear it and it isn't something that has a huge celebrity following either, although J Maskrey has apparently worked with big names like Kate Moss and Gwen Stefani. If the skin jewellery wasn't your thing, then there were still some glittering pieces of clothing you could covet. I loved the cape with tiny crystals that caught the light. Much more subtle, but still girly and sparkly too.

The show was a bit of a spectacle with the final show piece being a double fanned, bejewelled headdress. Amazing! I don't know how it was attached securely, but the model didn't wobble once. You can shop some of the current collection online but to be honest it fell flat of my expectations coming away from the show. I had hoped for something that looked a bit classier, and instead it feels a bit tacky. I guess that should have been expected to a certain extent, it's something that works really well to add a little something extra to a photo shoot with a celeb, but as yet, we haven't fully embraced the idea in the mainstream. You can be a bit more inspired by the lookbook imagery of the current collection which showcases it against clothing in a stronger way. Here are some of the catwalk pics I took... let me know what you think.

J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'
J Maskrey AW 10 'Pleasure'

Did you also hear that Chanel is going to start selling temporary tattoos? Perhaps this whole accessorising the skin trend is about to take off, although I know there are plenty of journalists who are far from convinced, including Hannah Betts from The Telegraph online. Take a look at them on Trendhunter. It says they launch in March so we'll soon find out what the take-up is.

I'm not rushing out to get myself some skin jewellery, but I'm slightly more open to the idea... what about you?
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