Saturday, 20 February 2010

FASHION - House of Holland AW10

House of Holland AW10

It's seeming to be the case that Henry Holland would pack out a catwalk venue if he showed a bunch of black sacks on his models. People just seem to like him, and whether it's the clothes or the man that they love, you couldn't deny that there was a definite buzz about the place as we took our seats for the House of Holland show.

The celeb-fest started as I waited outside and Aexa Chung hurried by the queueing crowds, and lucky for me I had a fabulous second row seat compliments of VitaminWater (I spotted Paula Reed glugging away at her free bottle!) Alexa wasn't the only famous face either, among the front row were Nicola Roberts, Remi Nicole, Pixie Geldof, Louise Roe and Jade Parfitt. The paparazzi almost couldn't contain themselves with the same amount of camera bulbs flashing before the show as during.

So on to the more important stuff, the clothes...

Henry cited his influences as 'ghetto' this season and the street style came through in his usual way, very literal and very bold. Stripes were still key as were body con dresses and patterned tights. The House motif was there, albeit toned down compared to previous seasons with the pockets on some of the jackets being house shaped. The clutch (or was it a laptop bag) in a house shape was pretty darn awesome too.

It's still very nineties and I think people have come round to the idea of that now even after some initial 'oh no, please don't bring back [insert nineties trend here]'. I spotted many a tube skirt on Fashion Week attendees not to mention scraped back hairstyles - perhaps for the instant botox effect?

Summery colours like aqua, pink and lilac were punctuated with black and white. Paisley, bandana printed fabrics were everywhere with fabric weaving its way through door-knocker earrings or chunky gold necklaces and used as rag bows in the models' hair. The hair was styled in a high, side ponytail with a bit of a curl which gave it that real youth feel.

The striking shoes were by Charlotte Olympia, jewellery by Katie Hillier for House of Holland and the tights were House of Holland for Pretty Polly again which means that they'll be totally affordable, hurrah! If Henry has his way, we'll all be wearing pastels well into winter, and why the hell not!

House of Holland AW10
House of Holland AW10
House of Holland AW10
House of Holland AW10
House of Holland AW10

A lot of the collection wouldn't suit my personal style, but there were pieces that jumped out as must-haves - the aqua and grey striped, cropped jacket being the main one. The acronym tees had already been previewed on a blog in the run up to Fashion Week on various celebs and fashion industry types so there'll be a mad rush to buy those I'm sure. If you fancy getting your New York, downtown, hip-hop groove on, then go for bandana prints, elastic top hosiery and candy coloured pastels.

There's definitely a little bit of Lady Sovereign and Missy Elliott minus the tracksuits in there (sorry I had to say it). Check out Sov's side ponytail and lettered tees in this video and you'll probably agree. Also the colours and knee high socks reminded me of Christina Aguilera in her 'Can't Hold Me Down' video.

You might also like to check out Mademoiselle Robot's post - she was there backstage to watch the preparation for the show. Props to Henry for giving us a pumping baseline and some good tunes to listen to too, everything's better when there's a good beat. Find out more about the designer's team (and Henry's mum) at the House of Holland blog.
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