Sunday, 21 February 2010

FASHION - Bryce Aime AW10

Bryce Aime AW10

My first show of Day 2 was the Bryce Aime catwalk show at ON|OFF in Victoria House. His designs have been seen on the likes of Jameela Jamil, Rihanna and Alesha Dixon and he's been showing at London Fashion Week since 2006.

The room was packed, so my view wasn't great, but what I did see I liked. The thick and textured, brocade style, metallic fabrics were gorgeous and shapes were a mix of traditional and modern. The colours were really rich, very much an autumn/winter palette with some purple printed fabrics thrown in for good measure.

The most striking piece of the collection was a cube shouldered body suit which made everyone take notice and demonstrated some of the designer's architectural influences. I actually preferred the maroon, bold bow piece, although I do think it would have looked better without the top underneath. Something for Gaga or Rihanna perhaps?

Although there were a few conceptual pieces in the collection, the majority was just the right amount of commercial - a celeb could find something for a music video yet there were pieces that you or I could wear out to dinner too. Models wore thick fabric headbands with their hair in neat piles on their heads. Make-up was minimal - this was all about the clothes rather than the spectacle.

It was really luxe all in all and if you haven't yet, you can see some of the key peices up close in the ON|OFF exhibition. The Walton Street boutique is definitely worth a visit if you want to see the label's current clothing, check out the d├ęcor too.

Here are a few images from the show...

Bryce Aime AW10
Bryce Aime AW10
Bryce Aime AW10
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