Our mags are beginning to be filled with visions of summer and I got an email about Armani Exchange's SS10 campaign featuring some rather impressive abs - they are surely painted on?! The theme has a real 'Lost' feel about it except these models don't look shipwrecked, more like they've ventured off for some rough and tumble in the LA waves. I'm loving the almost white-washed denim teamed with casual vests and shirts. Get ready for more beach scenes, bikinis and micro-mini skirts in your mags very soon. This brand isn't exactly featuring trends, it's more about the style essentials that will see you through summer.
The models are Irina Shayk, Marlon Teixeira, Tamiris Souza Freitas, Clint Mauro, and Tomas Skoloudik . The campaign was styled by Priscilla Polley, hair by Neil Moodie, and make-up by Virginia Young.