Tuesday, 22 December 2009

INTERVIEW - Shoshanna's Festive Fashion Tips

Celebrity fans of American label Shoshanna include Selma Blair, Taylor Swift and Nicole Richie. It's more well known for its summery dresses and bikinis, but they have a good selection of partywear too. Designer Shoshanna Gruss reveals some of her tips for the party season...

What is best to wear for your different holiday parties this year?
Family Affair:  A pretty dress with an embellished neckline or embroidery, something you can throw a cardigan over, move around and have fun in. 
Office Party:  Simple shift or sheath dress that will take you from a day at the office to the party that night, with a change shoes and accessories.
Girls Night Out:  A great strapless dress in a bold color like a violet or red is perfect.  Add a cropped leather jacket or blazer to give it some edge.

What is the must-have accessory to spice up any outfit? 
I think a statement necklace is the ultimate piece to pair with a dress for the season.  It can instantly change an outfit.

What are the key dress trends to look for this holiday season?
Bright Bold Colors, Sequin and Shin, Embellished Necklines

How do you take your daytime outfit from the office to a party?
Start with a simple dress shape, like a shift that can act as your blank canvas.  During the day keep it simple with flats and delicate jewelry.  Slip into fabulously high heels, and throw on a pair of great earrings or a vintage necklace for the office party later that evening.

How do you find the best dress for flattering your body type?
You have to find a shape that works for you and stick with it.  Try on every shape you can until you find the one you are most comfortable in and shows off your best assets.

What are some ways to up the glamour of your favorite little black dress for the holiday season?
Accessories are the best way to glam up a LBD.  You can use so many different kinds of colorful jewelry to stand out, play around and have fun with it.  Also, a bright bold lip is a great way to spice up an outfit.

What in one must-have holiday piece that can be worn for every party occasion this season?
I think the perfect dress for any occasion is a simple shift- you can wear it so many ways (from a day at the office to a party at night) and make it look like a different dress with a change of accessories.  It’s my go to dress for every holiday party this season.

What are your personal DOS and DON’TS for holiday party dressing?
NO Holiday Sweaters
DO Have Fun with Color
DON’T Be Afraid to Stand Out
DO Shop Your Closet- Mix and Match Old Pieces with New
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