I'm totally impressed with the front page of the Kohl's website. They really are going all out to promote their collaboration with Lauren Conrad, who is rarely seen out of the fashion pages these days. I had a look at the collection and to be honest, I don't think it quite lives up to the hype though. It's not fresh and fashion forward, in fact it is a little bit frumpy. I don't think it is helped by the way the product is actually displayed on the website itself. Better luck next time Conrad.