Sunday, 7 June 2009
SKINCARE - Jergens® Take Over London
Masses of avid natural beauty fans took to the streets of central London recently to support Jergens® Naturals™, a new range from America’s best selling bodycare brand, Jergens®, in a lively march to highlight the importance of Natural Beauty.
The parade, which was fronted by International Make-up Artist Ruby Hammer, started along Carnaby Street and quickly gained momentum, finishing at Leicester Square. The message was clear - ‘Plastic is Out, Natural is In.’ The fans spread the word that the natural revolution had begun.
Ruby Hammer has been a keen supporter of the brand for many years. She explained, “I’ve always been a strong supporter of natural products, and it was great to be part of the day. The amount of people that came along just goes to show that natural beauty really is the way forward.”
As part of the campaign, mannequins were seen in and around the capital highlighting the ‘Your Skin Is Not Synthetic’ message. Several Londoners even reported spotting a mannequin riding around in a grass-covered rickshaw. Sounds like good fun and an inventive way to promote the new range in the UK. I have also noticed a big push in advertising of these products too - keep an eye out for in-store promotions to try them out.