Wednesday, 24 June 2009

NEWS - Victoria Pendleton Goes for Green

green union jack dress designer
Green is the new black for Olympian Victoria Pendleton. EDF Energy announced the inaugural Green Britain Day in style with Wayne Hemingway designing a special green Union Flag dress for stunning gold-winning Olympian Victoria Pendleton (above).

The dress, which has been made entirely from recycled fabrics, is designed to reflect the symbol of Green Britain Day, a green Union Flag.

Green Britain Day takes place each year and aims to inspire the nation to work together and lower Britain’s carbon footprint by the time of the London 2012 Olympic and Paralympic Games. As the first sustainability partner of London 2012, EDF Energy is using the Games as a platform to inspire people to embrace a low carbon lifestyle.

As part of Green Britain Day, people will be asked to do something green for the team and join ‘Team Green Britain’. By going to and joining one of five teams that relate to a different lifestyle area, people can find actions to undertake that may help them reduce their carbon footprint.

For example, fashion lovers could join Team Swap which encourages people to exchange old and unwanted clothes with friends and family. Swapping clothes rather than buying new can be more environmentally friendly as it can reduce landfill and may save on the carbon emissions generated by the transport of new items. It’s also a great excuse to get together with your friends and get a whole new wardrobe without spending a penny!

Victoria says, “I love making my own clothes and shopping in charity stores so I jumped at the chance to have a dress designed for me by Wayne Hemingway using recycled materials.

Established British designer Wayne Hemingway of Hemingway Design has long been an advocate of sustainable living, having designed everything from eco products to working on green housing projects. Wayne says, “I was brought up in a ‘make do and mend’ culture and sustainability is very important to me. That’s why I’m delighted to be working with EDF Energy and Green Britain Day .

What will you do to mark Green Britain Day on 10 July?
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