Monday, 23 February 2009
NEWS - What's New at Myla?
Myla has announced model and socialite Poppy Delevigne as the new face of Spring Summer 2009. The 16 shot campaign will be unveiled in store early February.
Poppy is a renowned UK based top model, she has previously worked with top fashion brands including Versace, Anya Hindmarch and Bamford & Sons and appeared on the covers of English Tatler, L’official and New York magazine.
This season the shoot draws inspiration from the soft romanticism and heady nostalgia of the 1970’s. The collection focuses on the trend for retrospective vintage silhouettes with an ethereal and girly innocence. Pretty ruffles , delicate florals, ultra sheer lace and dreamlike vintage embroidery are key. (See my other posts about sheer and chiffon being big for spring).
As always Myla continues to offers a beautiful array of soft feminine styles in delicious silk chiffon or satin. Choose from Annabelle pretty peep soft bras and button back knickers in delicate rosebud printed chiffon or Daisy peach silk chiffon with flower dye cut appliqué detail. Chic teddy’s come in pure silk satin with leavers lace overlay detail in dusky rose, heather or floral print.
WANTED - Myla Lingerie
TREND - Chiffon, Nudes and Pastels
IDEA - The Bra Strap Man