Tuesday, 3 February 2009

CHARITY - People Tree Bracelet at ASOS

After pioneering the Fair Trade fashion movement for 10 years People Tree is launching its very own charity in February. For the launch, the People Tree Foundation has teamed up with Marie Claire and asos.com to offer people a stylish way to support this important cause with a limited edition charm bracelet.

Made by Fair Trade producer Bombolulu in Kenya the bracelet will raise funds for the People Tree Foundation to help some of the most marginalised communities in the developing world.

Some of the leading public figures in fashion, social and environmental campaigning immediately saw the importance of this charity and gave their backing. Jo Wood, Colin Firth, Emma Thompson and Jude Law have all offered messages of support.

Vanessa Thompson, Deputy Editor of Marie Claire says “The limited edition charm bracelet we are supporting (in our March issue) is totally Fashion with Heart. It's affordable, stylish and feels good to wear, safe in the knowledge that proceeds from its sale are going to make a difference to the lives of those who really need it."

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