I just love this Nivea advertising stunt using sofas to promote their Good-Bye cellulite products. What a genius and inventive way to show the smoothing effects of their product. The sofas were placed at an event and make a huge change from generic posters or stands.
Find out more about the agency that put together the campaign.
VIDEO - Gisele's Spring Rampage Shoot
NEWS - Feeling the Pinch? Try This...
CHARITY - Celeb Ambassadors for Hear the World