Photo Credit: bdebaca
Online shopping is more popular in the UK than it is in the US and a reported one third of people are planning to do most of this Christmas' shopping on the web. One of the reasons for this is consumers feel online customer service is better than the high street and with the credit crunch hitting shoppers, they want the best deal possible.
More than 11 million Britons are now shopping online at least twice a week, new research suggests, with clothing, books, CDs and DVDs among our favourite items, while more than 1.3 million of us are logging on every day to purchase goods and services.
The poll of more than 3,000 Brits shows that being able to shop any time of the day or night, price and convenience are the biggest motivations for shopping online.
The study – commissioned to launch Shopzilla.co.uk’s first ever UK Circle of Excellence Awards also suggests that Britons are becoming increasingly sophisticated in their online shopping habits with most of us willing to spend time surfing around for the best deals and services.
Scott Macon, Managing Director for Shopzilla Europe, said: “This survey shows that Britons are among the world’s keenest online shoppers and that they are becoming more and more sophisticated. While price and convenience are still key motivators for shopping online, people also want to know more about the online retailers they are purchasing from.
“Web shoppers in the UK are savvy and although this research shows they are enjoying the online shopping experience, it is clear they will not put up with poor website performance and after-sales service.
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